Case studies
Each of these is one engagement, written up in full: the business problem, the decisions behind the build, the screens we shipped, and the numbers afterwards. Pick the one whose situation looks like yours.
A B2B technology firm with a healthy top of funnel and a leak that opened the moment a first meeting ended.
The problem
Opportunities that reached a first conversation went quiet afterwards, because nothing owned the next step.
Close rate
8% to 14%
A web and ecommerce agency growing on referrals alone, with no way to create new opportunities on demand.
The problem
New business arrived at random, and interested replies sat unseen across five separate inboxes.
Close rate
12% to 24%
A high-end creative and media shop whose craft was never in question, but whose sales engine was.
The problem
Strong proposals cooled between the pitch and the decision, and leadership could not see it happening.
Close rate
13% to 21%
A custom software firm with strong delivery, complex multi-stakeholder deals, and a sales process struggling to keep up.
The problem
High-value deals went quiet during long technical evaluations, and nobody saw the drift in time to act.
Close rate
12% to 20%
A full-service marketing agency on monthly retainers, where growth depends entirely on consistent new-client acquisition.
The problem
Outbound came in waves, replies were routed by hand and occasionally lost, and no one view tied activity to signed retainers.
Close rate
15% to 25%