Proposals cooled after the pitch
Strong first meetings quietly lost momentum before a decision.
All case studies
Case study 03 · Insight Media Labs
How Insight Media Labs scaled a creative agency through revenue operations.
A great creative shop with an unpredictable sales process. Revcadence added the operating layer: qualified outbound, structured follow-up after every pitch, and a CRM that drives the next action instead of just recording the last one.
- Qualified meetings per month
- 11
- Monthly pipeline
- ~$310k
- New revenue per month
- +$56k
- Engagement
- 6 months
engine.revcadence.com/reports
The Revcadence reporting view for Insight Media Labs
Insight Media Labsinsightmedialabs.com- Industry
- Creative and media agency
- Model
- B2B agency
- Average deal
- ~$28k per engagement
- Engagement
- 6 months
The business
Insight Media Labs produces high-end creative and media work for brands. The craft was never in question. The sales engine around it was.
The revenue challenge
Proposals stalled after the pitch, follow-up was inconsistent, and the team had no shared view of which opportunities were live or at risk.
The problem
Great work does not sell itself.
Insight Media Labs won on craft, but opportunities cooled between the pitch and the decision. Without structured follow-up, strong proposals quietly went cold, and leadership could not see it happening.
- Lead
- Meeting
- No structured follow-up
- Opportunity goes cold, then lost
Before Revcadence, deals leaked after the meeting, not before it.
Goals
What success had to look like.
Turn creative demand into predictable revenue: qualified pipeline, tighter proposal follow-up, and real visibility for leadership.
- A qualified pipeline that does not depend on inbound interest
- Tighter follow-up on every proposal after the pitch
- A shared view of which opportunities are live or at risk
Our approach
Why great work stalled.
Follow-up was inconsistent
Whether a proposal got chased depended on who was free that week.
No shared view of live deals
Nobody could say which opportunities were real or at risk.
Craft outpaced the process
The creative work was ahead of the system meant to sell it.
The system we deployed
One connected process rather than disconnected tools, where every stage hands off cleanly to the next.
- 1Personalized outbound
- 2Reply management
- 3Meetings
- 4Follow-up engine
- 5CRM pipeline
- Won
The solution
What we built, screen by screen.
Upload a list. It qualifies itself.
Drop in a raw list and Revcadence decides who is worth pursuing. It reads each company's website, and signals beyond it, classifies the real business model, and marks every row ICP or Non-ICP. No hand research, and no guessing.
Inside the website
It crawls the whole site, covering services, case studies, and clients, and works out what the company actually sells rather than which keywords sit on the page.
Beyond the website
It corroborates with outside signals to confirm the business model and fit, then scores each company against the Insight Media Labs ICP automatically.
Hours of manual list-scrubbing removed from every campaign.
/enrichment/lists
01 · Personalized outbound
Outreach grounded in real evidence, not templates.
Every prospect is researched across their whole site. Revcadence extracts named clients, results, and proof, then writes each line around a different real detail. No generic flattery, and nothing invented.
Produced qualified opportunities that matched the Insight Media Labs ICP.
/enrichment/lists
02 · Reply management
Every hot reply, one pane, one click.
Replies from every inbox land in a single hub, sorted hottest first. Interested replies surface an Action needed badge with one-click Book meeting and Interested buttons, so no opportunity waits days for a decision.
Positive replies stopped slipping through the cracks.
/reply/inbox
03 · Outbound, replies, and CRM in one place
The whole motion, one system.
There is no stitched-together stack. Outbound, reply management, and the pipeline live in one place, a positive reply becomes a deal with real projected value attached, and leadership sees exactly where every opportunity sits.
Around $310k in pipeline, visible and forecastable.
/pipeline
Engagement
6 months, one system.
Month 1
Discovery
Mapped the funnel and found the leak.
Month 2
System design
Built the ICP, the client knowledge base, and the blueprint.
Month 3
Launch
Outbound, replies, and pipeline went live.
Month 4
Optimization
Tuned follow-up and proposals.
Month 5 onwards
Continuous
Close rate compounding.
Results
The numbers after 6 months.
- 11
- Qualified meetings per month
- ~$310k
- Monthly pipeline generated
- +$56k
- New revenue per month
Close rate
13%21%
Around eleven meetings a month, deliberately few and all ICP-matched. With higher-value engagements, the quality of the pipeline mattered far more than the volume.
The monthly briefing
Good morning. This month Revcadence generated 11 qualified meetings and around $310k in new pipeline, and $56k closed. You invested $3,000 per month.
- Invested
- $3,000 / mo
- Pipeline generated
- ~$310k
- Revenue closed
- +$56k
- Return
- 18x closed
What we learned
The bottleneck was not leads. It was the space after the pitch. Structured follow-up on every proposal turned strong first meetings into signed engagements.
Revcadence has been a reliable partner in helping us create a more predictable pipeline.
Next case study
Motomtech
A custom software firm with strong delivery, complex multi-stakeholder deals, and a sales process struggling to keep up.
Close rate 12% to 20%
Working on something similar?
We will map your funnel, find where revenue leaks, and design the system that closes it, before you commit to anything.